As one of the largest shopping days of the year, Black Friday is a date known to everyone in the USA. But you already probably know that. You are here for the interesting statistics and facts about Black Friday, the surprising bits of information to be found, and the sometimes shocking statistics few people know.
The Gender Divide is not as Large as You Make Think
While people often associate shopping with women, when it comes to Black Friday, it is actually the men who shop more. With 88% of men shopping and only 85% of women, the old saying is flipped on its head.
Men Spend More on Average For Black Friday
Once again, it is the men who come in first for Black Friday. On average, men spend $436 compared to the average of $378 spent by women on Black Friday.
Before Covid-19, 84.2 Million People Went Black Friday Shopping
In 2019, the year before Covid-19 struck, the National Retail Federation reported that 84.2 million people had gone Black Friday Shopping. While it is unclear how many will come out for 2022 Black Friday shopping, it will likely be just as high.
Millennials Dominate the Black Friday Shopping Field Currently
Millennials are the most likely of the current generations to get out and about on Black Friday to make the most of the deals, with over 53% planning on shopping. They are also the most likely to hold off on making purchases during the normal year just to get a Black Friday deal on the item they want.
Seasonal Workers are Highly Wanted
When it comes to Black Friday, seasonal workers are in high demand to help fill the shelves and keep them filled at large retail stores. With over half a million hired on average for the month around Black Friday, it is one of the year’s largest mass seasonal hiring periods.
The Country’s East Side Draws the Most Shoppers on Black Friday
While every state across the country sees a large turn-out for Black Friday, the eastern and midwestern states see the most shoppers. This includes Georgia (52%), Wisconsin (51%), and Illinois (50%).
Regret is High When It Comes to Black Friday Purchases
Buyer’s remorse is present year-round, but Black Friday sees a large percentage of buyers regret purchases, with over 52% of buyers regretting at least one purchase. This is likely due to the nature of Black Friday, as it revolves around impulse purchases.
The average regretted transaction is around $965, which makes these transactions quite costly for the buyer. Men are more likely to regret Black Friday purchases, and Gen X is the most likely of the generations to regret purchases made.
Most Shoppers Find Up To 37% in Black Friday Savings
Black Friday is unique for many reasons, but one of the primary reasons is the savings you can find on products change throughout the day. The savings can vary depending on the day, and some products are cheaper on days around Black Friday. Some of the best savings for early birds can be found early in the morning and often decrease as the day continues.
Black Friday Day Does Not Always Offer the Best Deals
While this may come as a shock, Black Friday day itself does not actually always offer you the best deals. Depending on the product you are looking at, it may actually be cheaper at a different time during the Thanksgiving, Black Friday, and Christmas season. For example, electronics are cheaper towards the end of December than on Black Friday.
Most Online Black Friday Sales Came Through Amazon
When it comes to online Black Friday shopping, Amazon sees the highest number of sales. This is no surprise since Amazon has dominated the online retail business for decades. Over 54.9% of all online sales went through Amazon, which will likely increase this year. Some of the main contenders were Walmart, Shopify, and Best Buy.
Smartphone Sales Continue to Increase
As smartphones become more popular and used for everything daily, they will be used more for online shopping. When it comes to Black Friday sales, smartphones made up 39% of the total online sales. While this is not a huge amount, it is expected that more people will use smartphones for Black Friday sales in 2022.